Data to Decisions
Topic 06
When views do not become orders
Close the action gap
Busy menus with quiet WhatsApp and Phone clicks mean friction. Fix price clarity, CTAs, and the path to order.
In 30 seconds
- Compare Menu views to WhatsApp, Phone, and Directions for the last 30 days.
- Fix the weakest step: unclear price, buried contact buttons, or broken hours.
- Recheck Customer actions after seven days.
The signal
A quick visual for busy owners.Replace with a real TTMenus Insights Recommendations panel screenshot when ready.Lots of Menu views with few WhatsApp, Phone, or Directions clicks means people looked and left.
That is a conversion problem, not a discovery problem.## Example
7 days
30 days
90 days
Overview · Conversion
- Menu views2,416+12% vs previous
- WhatsApp41-8% vs previous
- Phone22
- Directions19
Recommendation
Remove friction on mobileConfirm prices, hours, and the WhatsApp button are visible without scrolling past broken images. Traffic is already there.
Decisions to pick from
| If this is true | Do this |
|---|
| Prices missing or inconsistent | Make every item price obvious |
| Contact buttons hard to find | Keep WhatsApp and Phone sticky on mobile |
| Hours look closed when you are open | Fix opening hours immediately |
| Guests ask the same question every time | Put the answer on the item or home section |
The takeaway
When discovery is healthy and actions are weak, stop buying more attention. Fix the path from dish view to contact.
