Why this matters
An alert at 2 AM for a lunch special trains people to mute you.
An alert ten minutes after the lunch rush is already late.Timing is part of the offer.
Use Peak hours from TTMenus Insights to pick a send window that matches how your customers already browse.
Timing rules that hold up
- Specials: before the browse peak, not during the kitchen scramble
- Nearby: only while you are open and can serve
- Order updates: as soon as the status is true
- Never stack three marketing alerts in one afternoon
Example: send time vs opens
Insights
TTMenus Insights
Last 30 days
Alerts · Timing
- Peak hour11 AM
- Best alert hour9:45 AM
- Alert opens96
- Unsubscribes3
Open rate by send window
| Send window | Opens |
|---|---|
| 9:00 to 10:00 AM | 41 |
| 11:00 to 12:00 PM | 22 |
| 5:00 to 6:00 PM | 27 |
| After 9:00 PM | 6 |
Recommendation
Lead the peakYour Peak hour is 11 AM. Send lunch specials about 9:45 AM so guests can decide before they are already hungry and scrolling elsewhere.
Data to decisions
| What you notice | What to do |
|---|---|
| Strong opens mid-morning | Keep lunch alerts in that window |
| Evening alerts underperform | Move dinner specials earlier or cut them |
| Unsubscribes after late sends | Add quiet hours and stick to them |
The takeaway
Match alert timing to Peak hours. Be early enough to help the decision, quiet enough to keep trust.
