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TTMenus

Restaurant Intelligence Topic 04

When are customers browsing?

How to time promotions

Publish lunch specials before customers browse, not after. Peak browsing windows tell you when attention is available.

When are customers browsing? | TTMenus educational guide

In 30 seconds

  • Identify your top browsing hour on weekdays and weekends.
  • Schedule next week's special to publish 30 to 60 minutes before that peak.
  • Align kitchen prep and social posts with the same window.

Attention has a clock

Illustrated TTMenus Insights style metrics board
A quick visual for busy owners.Replace with a real TTMenus Insights Visitors or Overview screenshot when ready.

If most customers browse at 11 AM, a lunch special published at 1 PM has already missed the decision window.

Timing is part of the offer.In TTMenus, that clock lives under Insights / Customer Behaviour / Peak hours and Peak days.

Example: Peak hours

Insights

TTMenus Insights

Last 30 days

Customer Behaviour · Peak hours

Peak hours

10 AM168
11 AM402
12 PM314
5 PM265
7 PM351

Peak days

DayMenu views
Friday486
Saturday441
Thursday312
Wednesday274
Sunday251

Recommendation

Schedule the next special before the weekend

Friday leads Menu views. Publish weekend promotions by Thursday afternoon, and lunch specials before the 11 AM browse peak.

Example from TTMenus Insights (illustrative sample data).

How to use the pattern

  1. Find your busiest browse hours in Insights
  2. Publish promotions earlier than those hours
  3. Staff replies (WhatsApp, phone, DMs) for the same window
  4. Recheck after two weeks . Patterns shift with holidays and school terms

Data to decisions

What the data saysWhat to do
Customers browse mostly at 11 AMPublish lunch specials before that time
Friday gets the most visitsPrepare weekend promotions earlier in the week
Late-night browse spikesConfirm hours and late menus are accurate

The takeaway

Stop posting specials whenever it is convenient for the kitchen alone. Post when Peak hours say diners are already deciding.

What to do next

  1. Identify your top browsing hour on weekdays and weekends.
  2. Schedule next week's special to publish 30 to 60 minutes before that peak.
  3. Align kitchen prep and social posts with the same window.
Apple iOS users

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