Demand hides in behaviour
Customers rarely email you a research brief.
They show demand by:
- Searching
- Scrolling
- Opening certain dishes more than others
On TTMenus that shows up as Most searched items and Most viewed dishes.
Example: Searches on the menu
Insights
TTMenus Insights
Last 30 days
Menu Analytics · Most searched items
- Searches on the menu327+11% vs previous
- Menu item views3,842
- Unique visitors1,284
- Returning visits296
Most searched items
| Search term | Searches |
|---|---|
| vegan | 48 |
| shrimp | 41 |
| gluten free | 33 |
| kids | 27 |
| lunch special | 22 |
Most viewed dishes
| Menu item | Views |
|---|---|
| Garlic Shrimp | 512 |
| BBQ Chicken | 840 |
| Vegetable Fried Rice | 203 |
Recommendation
Feature Garlic ShrimpShrimp is both searched and viewed often. Keep stock ready, tighten the dish description, and test a limited shrimp special this week.
Signals worth watching
- Category opens
- Individual Menu item views
- Promo clicks
- Repeat visits to the same item
Together they answer: what are people trying to find?
Data to decisions
| What the data says | What to do |
|---|---|
| A dish is searched or opened often | Keep stock ready and feature it socially |
| Guests ask staff for items buried on the menu | Move those items higher or rename the section |
| Interest in a cuisine you barely show | Test a limited special in that direction |
The takeaway
Let Most searched items and Top dishes tell you what to cook, photograph, and promote next.
