Promotions That Sell
Topic 01
What makes a promotion worth sending
Qualify the offer
A promotion needs a clear offer, a reason to act now, and a live destination. If any piece is missing, do not send it.
In 30 seconds
- Write the offer in one sentence before designing anything.
- Publish it on TTMenus Promotions first.
- Only then share or alert.
Why this matters
A quick visual for busy owners.Replace with a real TTMenus Promotions section on mobile screenshot when ready.Weak promos train guests to ignore strong ones. Protect attention by sending fewer, clearer offers.
Worth-sending test
- What is the dish or deal?
- Why today?
- What is the price or perk?
- Where does the tap land?
If you cannot answer all four, wait.
Example
7 days
30 days
90 days
Promotions · Quality filter
- Promotions live3
- Promotion clicks247
- Best offer CTRStrong
- Vague offer CTRWeak
Recommendation
Cut the vague teasesKeep offers that name the dish and the reason. Archive “something special tonight” style copy.
Data to decisions
| What you notice | What to do |
|---|
| Many promos, flat clicks | Reduce count; sharpen copy |
| Clicks without item views | Fix the destination link |
| Staff invent offers in chat | Publish on TTMenus first |
The takeaway
A promotion is a product. Qualify it before you amplify it.
