Why this matters
A live menu only stays valuable if it matches the kitchen. Stale prices and ghost specials train guests to ignore you.
Weekly checklist
- Prices match the shop
- Sold-out items hidden or marked
- Current special live in Promotions
- Broken or missing photos fixed on sellers
- Mobile link still opens cleanly
- Hours still true
Example
Insights
TTMenus Insights
Last 7 days
Menu · Freshness
- Price edits4
- Sold-out updates6
- Promo updates2
- Menu viewsStable
Recommendation
Assign one ownerFreshness fails when it is everyone’s job. Put one name on the weekly checklist.
Data to decisions
| What you notice | What to do |
|---|---|
| Guests order sold-out dishes | Update sold-outs during service |
| Specials linger for weeks | Expire or rewrite them |
| Views fall after holidays | Run the checklist and re-share the live link |
The takeaway
Freshness is a habit. Ten honest minutes a week protect every marketing click.
