Why this matters
Alerts fail when they are improvised in the rush.
A light weekly rhythm keeps messages useful without turning into spam.## The weekly rhythm
Monday
- Plan one to three real specials worth alerting
- Confirm each offer will be published on the live TTMenus menu
Daily
- Publish the special first
- Send the alert before Peak hours
- Keep order updates automatic and plain
Ongoing
- Keep hours and the map pin accurate for nearby
- Ask for opt-ins in WhatsApp replies and bios
Friday
- Review Alert subscribers, opens, and menu views from alerts
- Keep the winning pattern; cut the weak one
Example: one week in Insights
Insights
TTMenus Insights
Last 7 days
Alerts · Weekly review
- Alerts sent5
- Alert opens44
- Menu views from alerts31
- New subscribers11
This week’s alerts
| Day | Alert | Opens |
|---|---|---|
| Tue | Lunch Bake Combo | 12 |
| Thu | Nearby lunch reminder | 8 |
| Fri | Lime Wings until 6 | 18 |
| Sat | Late night tease | 6 |
Recommendation
Repeat Friday, rethink SaturdayFriday’s specific special won. Saturday’s vague tease underperformed. Next week, keep the Friday pattern and skip low-value late sends.
Data to decisions
| What you notice | What to do |
|---|---|
| Week works with 3 to 5 alerts | Do not inflate volume next week |
| One day dominates opens | Study that offer and send window |
| Subscribers rose but opens fell | Tone down frequency; protect trust |
The takeaway
Run alerts like prep, not like panic. Plan, publish, send, measure, then improve one thing before next Monday.
