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Restaurant Intelligence Topic 12

Understanding your restaurant's digital footprint

Monthly performance reporting

A monthly footprint review turns scattered metrics into a clear story: visibility, behaviour and next actions.

Understanding your restaurant's digital footprint | TTMenus educational guide

In 30 seconds

  • Block 30 minutes each month for a footprint review.
  • Capture top dishes, peak hours, promo winners and one fix list.
  • Share the one-page summary with managers and front-of-house leads.

One monthly story

Illustrated TTMenus Insights style metrics board
A quick visual for busy owners.Replace with a real TTMenus Insights Visitors or Overview screenshot when ready.

Your digital footprint is the combined picture of:

  • How people find you
  • What they browse
  • Whether they act

A useful monthly report from TTMenus Insights / Reports covers:

  1. Visibility: Unique visitors and Menu views
  2. Behaviour: Top dishes, Peak hours, promo attention
  3. Actions: what you will change next month

Example: 30-day footprint

Insights

TTMenus Insights

Last 30 days

Reports · Summary

  • Unique visitors1,284+18% vs previous
  • Menu views2,416+12% vs previous
  • Menu item views3,842+15% vs previous
  • Customer actions412+7% vs previous

Trinidad and Tobago regions

RegionVisits
San Fernando418
Chaguanas276
Port of Spain241
Arima122
Other227

Returning visitors

988 new visits and 296 returning visits.

Recommendation

Feature BBQ Chicken

Carry last month's top dish into next month's promotions plan, and assign an owner to close the views-to-actions gap.

The 30-day period above is the report. Be honest about empty sales data until ordering or POS is integrated.

Example from TTMenus Insights (illustrative sample data).

What “good” looks like

  • Trends over isolated spikes
  • Decisions attached to every chart
  • Honesty about empty sales data until ordering or POS is integrated

Data to decisions

What the data saysWhat to do
Footprint grew but orders flatInspect conversion paths and fulfilment
One location outperforms anotherCopy what the stronger outlet does online
The same issues repeat monthlyAssign an owner and a deadline to each fix

The takeaway

Monthly reporting should change next month’s menu, promos, or operations.

It should not just fill a folder.

What to do next

  1. Block 30 minutes each month for a footprint review.
  2. Capture top dishes, peak hours, promo winners and one fix list.
  3. Share the one-page summary with managers and front-of-house leads.
Apple iOS users

1. Open the menu located at the bottom of the screen

2. Select "Add to Home Screen" from the menu

3. Confirm and Add the app to your home screen

4. Open the app from your home screen