Why this matters
Diners who opted in for Deals and specials expect something useful. Vague alerts train people to ignore you.
Clear alerts train people to open.
Anatomy of a strong specials alert
- Name the dish or offer
- Add one reason to act today (price, limited batch, lunch window)
- Deep-link to the live TTMenus item or promotions section
- Send before your Peak hours window, not after the rush starts
Example: specials alert performance
Insights
TTMenus Insights
Last 7 days
Alerts · Specials
- Specials alerts sent4
- Alert opens62+18% vs previous
- Promotion clicks41
- WhatsApp19
Alert copy vs results
| Alert | Opens | Promo clicks |
|---|---|---|
| Friday Lime Wings $65 until 6 | 28 | 21 |
| Lunch Bake Combo today | 19 | 12 |
| Something special tonight | 9 | 4 |
| Check our page | 6 | 4 |
Recommendation
Lead with the offerSpecific specials outperform vague teases. Put the dish and the reason up front, then send diners to the live promotions link.
Data to decisions
| What you notice | What to do |
|---|---|
| Opens but few promotion clicks | Fix the link destination and confirm the special is published |
| One alert outperforms the rest | Reuse that copy pattern next week |
| Specials alerts every day, falling opens | Cut frequency and save alerts for real offers |
The takeaway
Publish the special on TTMenus first. Then alert.
The notification is the tap; the live menu is the close.
