Orders and WhatsApp Flow
Topic 06
Reducing where-is-my-order messages
Status before chase
Confirm, preparing, and ready updates cut chase messages. Quiet kitchens create noisy phones.
In 30 seconds
- Send confirmation as soon as the order is accepted.
- Send Ready or on-the-way when it is true.
- If delayed, message before the guest asks.
Why this matters
A quick visual for busy owners.Replace with a real WhatsApp order confirmation next to the live menu item screenshot when ready.Every chase message steals kitchen focus. Proactive status is cheaper than reactive apologies.
Status rhythm
- Confirmed
- Preparing when useful
- Ready / on the way
- Delay update if the ETA slips
Example
7 days
30 days
90 days
Alerts · Order updates
- Order updates sent312
- Update opens268
- Where-is-my-order chats17-34% vs previous
- Phone chase calls11-21% vs previous
Recommendation
Message before they chaseWhen opens are high and chase chats fall, status updates are doing their job. Keep the stages few and honest.
Data to decisions
| What you notice | What to do |
|---|
| Chase chats during peak | Add Ready updates sooner |
| Guests miss alerts | Remind them to enable order updates |
| Delays with no message | Require a delay template |
The takeaway
Status updates are customer service at scale. Send them before the chase starts.
