Promotions That Sell
Topic 07
Reading promotion results in Insights
Judge promos with data
Impressions, clicks, item views, and WhatsApp tell you whether to repeat, revise, or retire an offer.
In 30 seconds
- For each promo, note impressions, clicks, and WhatsApp.
- Repeat the top pattern next week.
- Retire the bottom offer instead of boosting it.
Why this matters
A quick visual for busy owners.Replace with a real TTMenus Promotions section on mobile screenshot when ready.Gut feel keeps weak specials alive. Insights let you keep the winners and stop paying attention tax on losers.
Read this funnel
- Impressions
- Clicks
- Item views
- WhatsApp / Phone
Find the drop-off and fix that step.
Example
7 days
30 days
90 days
Promotions · Results
- Impressions1,086
- Clicks247
- Item views198
- WhatsApp63
#### Offer leaderboard
| Promotion | Clicks |
|---|---:|
| Friday Lime Wings | 141 |
| Lunch Bake Combo | 72 |
| Soft Drink add-on | 34 |
Recommendation
Repeat Friday Lime Wings logicSpecific dish, clear price, timed window. Use that pattern again before inventing a brand-new promo style.
Data to decisions
| What you notice | What to do |
|---|
| Impressions without clicks | Rewrite the offer line |
| Clicks without WhatsApp | Clarify price and order CTA |
| One promo dominates | Schedule a sibling offer |
The takeaway
Promotions are experiments. Keep the pattern that earns clicks and contact actions.
