Why this matters
Silence after an order feels like a problem. Guests message WhatsApp, call the shop, and distract the kitchen.
Order updates on TTMenus close that gap with short, timely status alerts.
Trust is the product. Guests who feel informed come back.
What good order alerts do
- Confirm the order was received
- Mark when it is being prepared
- Say when it is ready for pickup or out for delivery
- Avoid jargon and over-notifying for every tiny kitchen step
Example: fewer chase messages
Insights
TTMenus Insights
Last 30 days
Alerts · Orders
- Order updates sent312
- Update opens268
- WhatsApp “where is my order”17-34% vs previous
- Phone11-21% vs previous
Status mix
| Update type | Sent |
|---|---|
| Confirmed | 98 |
| Preparing | 96 |
| Ready / on the way | 118 |
Recommendation
Keep status plainHigh open rates on order updates usually mean guests are using alerts instead of calling. Stick to a few clear stages and leave a contact path for exceptions.
Data to decisions
| What you notice | What to do |
|---|---|
| Updates sent, many chase calls | Shorten wording and send the Ready alert sooner |
| Guests open Confirm but miss Ready | Check notification permission prompts and timing |
| Delivery delays spike complaints | Add an honest delay update instead of going quiet |
The takeaway
Order alerts are hospitality.
Tell guests where the food is, keep the language human, and save staff time for cooking instead of status chasing.
