Getting Found Locally
Topic 07
Measuring local discovery in Insights
Read local metrics
Watch Google, Instagram, Direct shares, Directions, and Phone together. Local visibility is a system, not one post.
In 30 seconds
- Each week note Google, Instagram, and Direct visits.
- Pair that with Directions and Phone clicks.
- Fix the weakest door before boosting the strongest.
Why this matters
A quick visual for busy owners.Replace with a real Google Business profile next to TTMenus listing screenshot when ready.Local marketing without measurement becomes random posting. Insights show which doors actually send diners.
Weekly local scoreboard
- Google visits
- Instagram visits
- Direct / shared link
- Directions
- Phone and WhatsApp
Example
7 days
30 days
90 days
Overview · Local discovery
- Google218
- Instagram341
- Direct / shared612
- Directions71
Recommendation
Strengthen the weak doorIf Instagram is strong and Google is weak, fix listing accuracy and the profile link before spending more on social creatives.
Data to decisions
| What you notice | What to do |
|---|
| Social high, Google low | Fix listing and hours |
| Direct high | Keep WhatsApp saved replies clean |
| Directions low despite traffic | Check pin and address clarity |
The takeaway
Local discovery is measurable. Balance the doors, then pour fuel on what already works.
What to do next
- Each week note Google, Instagram, and Direct visits.
- Pair that with Directions and Phone clicks.
- Fix the weakest door before boosting the strongest.
