Why this matters
Sending more alerts is easy. Knowing which ones earn menu opens and orders is the job.
TTMenus Insights turns that into a weekly habit.
Metrics that matter
- Alert subscribers: your reachable audience
- Alerts sent: volume, not success
- Alert opens: did the message earn attention
- Menu views from alerts: did attention become a browse
- WhatsApp, Phone, Directions: did browsing become action
Example: the alerts scoreboard
Insights
TTMenus Insights
Last 30 days
Alerts · Performance
- Alert subscribers214
- Alerts sent18
- Alert opens96+14% vs previous
- Menu views from alerts71+9% vs previous
Funnel
| Step | Count |
|---|---|
| Subscribers | 214 |
| Opens | 96 |
| Menu views from alerts | 71 |
| WhatsApp + Phone + Directions | 33 |
Recommendation
Watch the drop after opensIf opens are healthy but menu views lag, fix the destination link. If menu views are healthy but contact actions lag, clarify price, hours, and the order path on the menu.
Data to decisions
| What you notice | What to do |
|---|---|
| High sends, flat opens | Improve copy and timing; send fewer |
| Opens without menu views | Repair deep links to the live item |
| Menu views without contact actions | Improve CTAs, hours, and ordering clarity |
| Subscribers flat for weeks | Restart the opt-in ask on menu and WhatsApp |
The takeaway
Treat alerts like a small funnel. Optimize the weak step each week instead of celebrating how many messages left the kitchen.
