Friction loses orders
Customers will not struggle through a messy menu.
They leave when:
- Sections are unclear
- Photos are dark
- Prices feel hidden
Presentation is part of hospitality, even before anyone reaches the counter.
Example: journey stall
When Menu views are healthy but Menu item views or Customer actions lag, the menu itself is often the leak.
Insights
TTMenus Insights
Last 30 days
Overview · Customer journey
- Menu views2,416+12% vs previous
- Menu item views1,104−8% vs previous
- Customer actions149−6% vs previous
- Engagement score54/100
Locations chosen on the menu
| Location | Selections |
|---|---|
| San Fernando | 612 |
| Chaguanas | 288 |
| Port of Spain | 194 |
Recommendation
Look at the gap between views and order clicksPeople open the menu, then stall. Simplify the first screen, fix weak dish photos, and make WhatsApp / order actions obvious on popular items.
Common leaks
- Categories named for the kitchen, not the diner
- Missing or outdated photos
- Descriptions that do not help a first-time guest choose
- Specials buried below the fold
Data to decisions
| What the data says | What to do |
|---|---|
| High Menu views, low Menu item views | Simplify the first screen and category labels |
| A dish gets few views | Improve its photo, name or description |
| Mobile dominates traffic | Test load speed, image weight and tap targets |
The takeaway
Before you discount prices, make the digital menu clear in under thirty seconds on a phone.
Then recheck Insights.
