Why this matters
Instagram creates appetite. TTMenus should catch it.
Extra hops lose hungry people.
Simple social habit
- Bio = live menu
- Stories about food include the link
- Captions can say “menu in bio” only if that bio is correct
- Highlights can pin the same URL
Example

Insights
TTMenus Insights
Last 30 days
Traffic sources · Instagram
- Instagram visits341
- Menu views298
- Item views710
- WhatsApp64
Recommendation
Remove extra hopsIf Instagram already sends volume, make the first tap the live menu so more visits become item views.
Data to decisions
| What you notice | What to do |
|---|---|
| Strong likes, weak menu visits | Fix bio link |
| Story traffic spikes | Use link stickers every food story |
| Old promo landing pages | Replace with TTMenus promotions |
The takeaway
Instagram starts the craving. The live menu should finish the path.





