Specials need a system
A chalkboard alone is not a promotion strategy.
Online diners need:
- The same offer
- At the right time
- A link that opens the dish on TTMenus
Strong daily specials usually share three traits:
- One clear reason to act today
- Published before browsing peaks
- Easy to open from the live Promotions section
Example: Promotions in Insights
Insights
TTMenus Insights
Last 7 days
Promotions
- Promotion impressions1,086+31% vs previous
- Promotion clicks247+19% vs previous
- Menu item views918
- WhatsApp63
1,086 promotion impressions and 247 promotion clicks on this menu.
Featured offer performance
| Promotion | Impressions | Clicks |
|---|---|---|
| Friday Lime Wings | 512 | 141 |
| Lunch Bake Combo | 348 | 72 |
| Happy Hour Soft Drink | 226 | 34 |
Recommendation
Feature Friday Lime WingsThat promotion is earning clicks. Repeat a similar offer next Friday and publish it before the afternoon Peak hours window.
A simple weekly rhythm
- Monday: plan the week’s specials
- Each morning: update the live menu first
- Then: post the TTMenus promotions link socially
- End of week: check Insights / Promotions
Data to decisions
| What the data says | What to do |
|---|---|
| A promotion gets lots of engagement | Consider repeating or testing a similar offer |
| Specials get views but few Customer actions | Clarify price, portion or ordering path |
| Only staff know today’s special | Put it first on the digital promotions section |
The takeaway
Promote from the menu outward.
Social posts should send people to a live, accurate TTMenus offer, not a screenshot that goes stale by dinner.
