Promotions That Sell
Topic 02
Daily specials that are clear in one sentence
Write tighter specials
Item, price or perk, and why today. If the special needs a paragraph, guests will not finish reading it on a phone.
In 30 seconds
- Rewrite today’s special as one sentence.
- Publish that sentence on the live promotions section.
- Use the same line in WhatsApp and stories.
Why this matters
A quick visual for busy owners.Replace with a real TTMenus Promotions section on mobile screenshot when ready.Daily specials fail when the offer is fuzzy. Clarity beats cleverness on a lock screen and in a busy chat.
[Dish] + [price or perk] + [time limit or reason]
Example: “Lime Wings $65 until 6 today.”
Example
7 days
30 days
90 days
Promotions · Daily specials
- Friday Lime Wings clicks141
- Vague tonight tease6 opens
- WhatsApp63
- Promo impressions1,086
Recommendation
Lead with the dealSpecific specials outperform mood copy. Put the dish and the number first.
Data to decisions
| What you notice | What to do |
|---|
| Long captions, low clicks | Cut to one sentence |
| Price missing | Add it |
| Different copy on social vs menu | Synchronize the line |
The takeaway
If you cannot say the special in one breath, guests will not sell it to themselves.
