Why this matters
Text-only menus underperform on phones. One honest special gives new guests a reason to tap today.
Week-one creative minimum
- Photos on bestsellers
- One promotion with a clear offer
- Special live on TTMenus before social posts
Example

Insights
TTMenus Insights
Last 7 days
Promotions · First special
- Items with photos12
- Promotion impressions210
- Promotion clicks48
- WhatsApp17
Recommendation
Lead with a real dish shotYour first special should open to a photographed item. Guests decide faster when the offer looks like food, not only text.
Data to decisions
| What you notice | What to do |
|---|---|
| Special clicks, weak item views | Link the promo to the exact live dish |
| Photos only on obscure items | Reorder effort to bestsellers |
| Social posts use screenshots | Switch to the live promotions link |
The takeaway
Photos and one honest special make a new menu feel open for business.





